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IHF launch "On the Dry™" campaign for January

The Irish Heart Foundation (IHF) is asking if you can stay On The Dry™ for January 2015?

Can you go On The Dry™, give up alcohol this January and join the fight to keep more hearts beating? 

In a recent IHF online survey, 59% of respondents said they drink more alcohol in December, so it’s no wonder that 70% of also reported suffering from a hangover in December...

But you can breathe a sigh of relief with the launch of On The Dry™ – the IHFs new and refreshing challenge to YOU the Irish public to ditch the booze this January and raise funds to help save more lives.

On The Dry™ supported by AIG and 98FM, is a win-win for you AND your favourite heart charity! By going On The Dry™ your health and wellbeing gets a boost and all while raising money to help fight heart disease and stroke.

And you’re not alone – a host of celebrities will be joining you. These include, Dublin footballer Bernard Brogan,  RTE The Voice presenter Eoghan McDermott, 98FM’s Dara Quilty, models and personalities Roz Purcell, Karena Graham, Kelly Donegan, Angela Scanlon, Lorna Weightman, Ruth Griffin and Holly White to name a few are going On The Dry™ abstaining from alcohol in aid of the Irish Heart Foundation this January.

Plus the IHF will be with you every step of the way, to keep you On The Dry™ with plenty of motivation and ideas for cosy nights in, family days out or the challenge of taking part in Dublin’s brand new urban adventure run – the Dry Run on 7th February.

Sign-up now to go On The Dry™ this January, supported by AIG and 98FM or visit to find out more. Or follow on facebook and twitter - and @onthedryIE  and Hashtag: #onthedry to keep up to date.

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